What began as three neighborhood friends sharing single‑cask single malt whisky around a table quickly grew into something far bigger. Founder Todd Greenhouse, together with co‑founders Robert Browning and Dale Lasko, discovered that the joy of whisky wasn’t just in the glass—it was in the camaraderie, the conversations, and the thrill of uncovering something extraordinary together. The Houston Scotch Whisky Society Ambassador Program is our annual recognition of the members who embody the very best of HSWS—our values, our passion for Scotch whisky, and our commitment to community. Ambassadors serve as the face and spirit of the Society, representing HSWS at events, tastings, partner activations, and within the broader whisky community.
This program honors individuals who elevate the culture of whisky appreciation in Houston and help strengthen the bonds that make HSWS one of the most vibrant whisky communities in the country.
The Ambassador Program exists to celebrate the people who make HSWS exceptional. Our community thrives because of members who go above and beyond—those who welcome newcomers, share knowledge generously, support our events, and help foster the warm, inclusive, and enthusiastic environment that defines HSWS.
Recognizing these individuals is our way of:
• Honoring leadership, passion, and service
• Encouraging continued community engagement
• Highlighting members who help shape the future of HSWS
• Strengthening the legacy and culture of the Society
Ambassadors are not just representatives—they are stewards of the HSWS experience.
Ambassadors are selected once per year by the Founder of the Houston Scotch Whisky Society. This selection is based on a holistic evaluation of a member’s contributions throughout the year.
When choosing Ambassadors, we consider:
• Community Engagement – Participation in events, discussions, and Society initiatives
• Leadership & Representation – How well they embody the values and spirit of HSWS
• Support of the Whisky Community – Advocacy for education, responsible enjoyment, and appreciation of Scotch
• Positive Influence – Their ability to uplift others, welcome new members, and strengthen the HSWS culture
• Passion for the Craft – Genuine enthusiasm for whisky, storytelling, and exploration
Ambassadors are chosen not by popularity, but by impact.
Each year, we also honor one exceptional individual with our highest recognition:
The HSWS Circle of the Quaich Ambassador of the Year
This award is reserved for a member who has demonstrated extraordinary dedication to the Society and the whisky community. It is the pinnacle of HSWS recognition—symbolizing excellence, leadership, and unwavering commitment.
The Founder evaluates candidates based on:
• Consistent, year‑long contributions to HSWS
• Exceptional leadership and mentorship within the community
• Active support of HSWS events, partners, and initiatives
• Promotion of whisky education and appreciation
• Embodiment of the highest standards of hospitality, integrity, and enthusiasm
This individual stands out not only for what they do, but for how they make others feel—elevating the entire Society through their presence and passion.
